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Are you one of the 80% who rate themselves as above average leaders?

Let me ask you, how do you rate yourself as a leader? On a scale of 1-10, with anything over five as above average, how do you rate your leadership skills?

I would put money on the fact that most people answering this question would consider themselves above average. Which of course is statistically impossible. But herein lies the problem. If you believe you are better than average, then where's the motivation to be better? 

In the business world, leaders are accountable for performance. In other words, delivering and growing the bottom line.  Fail to do that and chances are you're out right?  So we can assume, as long as you're achieving the numbers, you must be doing a good job. 

But lets redefine leadership as 'the art of motivating a group of people to act toward achieving a common goal', then let me ask the question again but slightly differently, 

"How do you rate your ability to create authentic connections and genuine engagement, that inspires ownership of goals and unwavering action?"

Chances are you will have to think deeper about your answer to this one. Do you even really know?    

No doubt you share some of the following leadership qualities; action oriented, results driven, ambitious, determined, confident, self-reliant, competitive...  and no doubt these qualities have been the very drivers of your career success to date. 

The problem is, as a leader, they're no longer enough. Not if you want to motivate and inspire a diverse personality base to action.  Often it is these very qualities that can also become your Achilles heel when the pressure goes on. Instead of motivating and rallying support from the troops, instead you end up alienating people and decreasing engagement. 

The impact is devastating. To your leadership reputation and to the people you are leading. 

How many bosses have you worked for that you can truly say were exceptional leaders? I personally can count the number on one hand. That's a distressing ratio given I've been in the workforce for 25 years. 

No doubt the qualities you admire will be different to mine. And that's okay. But that's the trick, knowing that different personalities have different sets of what I call emotional currency that drives engagement. Especially for people who don't share an abundance of the leadership qualities acknowledged above. And chances are, that will be the majority of the people in your charge. The reality is, the qualities highlighted above are only shared by approximately one quarter of the workforce.   


'When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.' - Dale Carnegie

It is claimed that around 90% of all decisions are based on subconscious emotional drivers. That we merely use logic to rationalise our decisions. Fascinating then that we are so reliant on data to determine our pathways of action right?

So if emotion plays such a big part of people's decision making process, surely it is in our interest as leaders and businesses to understand the different emotional triggers or what I call emotional currency that ultimately influences behaviour - be that of employees, customers, spouses, partners, even your children.

I have always had an interest in behavioural science which I believe has been driven by my own experience navigating my childhood and subsequent life, having lost my right hand as a young child. This interest intensified when Shopper Marketing became a recognised discipline because without emotional value, products are fully reliant on features and price. 

The better we understand what customers value at a subconscious, emotional level, the less of a role price plays in the decision making process. The same logic applies to leadership. The better you understand your personal emotional drivers and how they differ from others, the better you will be at influencing outcomes, driving engagement, connection and collaboration. 

When you're able to see another person's perspective, you can better predict the effect your words will have on them.  Knowing your communication style, as well as that of your team, is one of the qualities that will strengthen your leadership the most. 

'Great leaders don't force collaboration, they invite it' - Tony Robbins

Powerful leaders have a clear sense of purpose and are skilled at creating a supportive community for all involved. 

Businesses and brands invest hugely in defining their identity in order to leverage their unique value.  

Inspiration is what pushes people to plow through difficult times.  And don't we need that now more than ever. 

How purposeful and familiar are you with your personal leadership identity or brand? Are you stuck in the trap of emulating others that have gone before you or are you walking confidently in your own lane?  

If you want to;

  • Get uber clear on your unique talents, expertise and personal strengths
  • Understand the one personality trait that throws you off balance
  • Be clear and confident on your personal brand with your own crafted brand statement that confidently articulates your value, describes who you are, what you do and the results you deliver 
  • Unlock how to connect with people in a more authentic way
  • Lead with confidence to get the results you need

then I have an offer for you. It will cost you nothing but a little time. 

Like many I have been enjoying some down time. It has been a great time for reflection and looking ahead. As I'm the only certified trainer of the How to Fascinate┬« System in New Zealand it means I have a responsibility to create awareness of this game-changing system. 

Therefore I would like to offer ten individuals a FREE personal coaching session complete with a copy of your personal Fascination┬« Personality profile (the test is valued at $90 NZD alone). This training in North America would cost you $497. 

There is no catch. I have the time right now and want to use it constructively. However this is a limited time offer for the next couple of weeks and ends May 22nd, 2020.  

If you are interested, or would like to nominate someone who would benefit from this, please email me directly at viv@thethinklink.nz to discuss.

What you will get:

  • A personal 90 minute coaching session
  • A full copy of your personal Fascinate┬« Advantage Profile (takes less than 5 minutes to complete) 
  • Clarity, confidence and game-changing insight.  


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